Introducing the Agency Christmas Card, also known as Artificial Intell-A-Joke D25 (D for December, get it?) - the world’s first AI Christmas Cracker.
Something we briefed and Creative Directed, resulting in Campaign's Christmas Card of the year and Winning Design Week 'best Self-promotional Project'. With 33 assets including OOH, films, social teasers, social post-launch, a B2B launch, and even an office lobby takeover. It really was a Cracker of a project.
Our playful launch films imagine what it would be like if D25 were to meet the likes of Hal, Siri and Alex.
Our D25 website enabled users to enjoy a customised experience from our AI joke generator. Pop in your name, level of hilarity and watch the cracker morph into different festive cracker states before delivering a joke worth waiting for (or not).