London-based Creative Director leading the UK American Express account at Dentsu Creative. With 18 years of experience across award-winning agencies, including M&C Saatchi, Saatchi & Saatchi, FCB Inferno, Dare, and Brooklyn Brothers, I deliver creative excellence from ideation to execution across global and local briefs. I’m driven to create culturally relevant work that challenges the status quo and embraces new technologies. My approach is powered by optimistic leadership, strong collaboration, and a belief that teams feel involved and accountable to push work that stands out as best-in-class within its sector, market, and industry.