“The usual, please” say boring people everywhere. But Asahi Super Dry isn’t the usual; in fact, it’s not usually ordered at all. So how to get people to try something different? The unusual, if you will? By showing it’s from one of the coolest cities in the world - and has a taste that could only have been invented in a city that pushes the boundaries in animation, design, fashion, and culture. So that’s what we showed.