We live in a loosely regulated world where young people are being misled by beauty filters and the influencers using them - this has led to unattainable and distorted expectations of beauty, resulting in a self-worth and mental health crises among this generation.

It’s time for those with influence to embrace ‘Bold Influence’. A pledge and belief to take an ethical stand against Bold Glamour and all filters like it. This started as a Manifesto and grew into a movement among influencers, reaching millions as the gold standard in creating a safer and healthier social culture.