Spec. brand campaign to relaunch Metro as the newspaper of the city using the insight that today's news is tomorrow's city. Metro - Make Tomorrow's City.
TV - THIS IS MY CITY
Pop ups, top ups, night time lock ups,
Kebabs, concrete slabs, don’t forget to close your tabs, baby.
This is my city.
The city where politics flirts with narcotics, that churns out sideline crime pickpockets,
Who curb crawl by leggy blond girls with golden lockets.
Pinstripes, city lights and half pipes.
Today’s dreamers turn into tomorrow’s schemers, then there’s the people in between us.
I walk to my own rhythm. Just like that gammy pigeon.
This is royalty my friend.
The good, the bad, the today,
The online, offline, sideline, this is our time.